Senior Content Creator

Who we are

Software Improvement Group (SIG) is a leader in AI and traditional software quality assurance. We empower 400+ clients worldwide to drive IT business success with the help of our SaaS platform and expert consultants.Sigrid® - our software excellence platform - analyzes your code quality against the world’s largest database of over 200 billion lines of code and intelligently recommends the most crucial initiatives for your organization.

Sigrid, together with our consultants, and nearly 25 years of industry-leading research, position SIG as the foremost authority on software excellence. We tackle complex IT challenges within M&A, AI assurance, cybersecurity, and much more.SIG was founded in 2000 and has offices in New York, Copenhagen, Brussels, and Frankfurt, and is headquartered in Amsterdam.

As we scale our efforts, we’re seeking a talented Senior Content Creator to join our dynamic team and help us to create best in class content to tell powerful stories that resonate with our target audiences.

How we work

As a senior content creator, you will be key in executing our content strategy, supporting demand generation, lead nurturing, thought leadership and brand awareness initiatives.

By collaborating closely with the head of content, program teams, and subject matter experts, you’ll craft compelling, impactful content that resonates with our audiences and drives measurable results.

This role is perfect for a storyteller at heart who thrives on producing high-quality content, enjoys tackling complex topics, conducting research, and is adept at managing multiple projects in a fast-paced environment.

Where you come in

Content creation & execution

Create and optimize a variety of content assets, including:

• Thought leadership: Blogs, reports, podcasts, and social media posts on a variety of topics like AI, Cybersecurity, Green IT, and Governance, Risk, and Compliance.
• Marketing program assets: Reports, landing pages, resources, interactive demos, use case stories, and assist in setting up email sequences.
• Sales enablement: Create one-pagers, decks, FAQs, and brochures.
• Newsletter: Send out our monthly newsletter to ensure it delivers value to our audience.
• PR: Assist in distributing press releases

Storytelling & messaging

• Craft compelling, audience-tailored narratives for our target audience.
• Develop industry-specific content for specific industries.
• Collaborate with internal stakeholders to translate technical insights into accessible, impactful stories.

Campaign support

• Work closely with program teams to execute end-to-end programs across the regions and tailored based on regional needs.
• Support dark social and demand generation initiatives through shareable and engaging content.
• Repurpose existing content into new formats (e.g., articles into videos, benchmarks into podcasts).

Content optimization & SEO

• Conduct keyword research and implement SEO best practices to enhance discoverability.
• Update and refresh evergreen content to ensure relevance and performance.
• Monitor content performance and optimize based on data insights.

Collaboration & project management

• Work cross-functionally with subject matter experts, consultants, and external agencies.
• Manage content calendars, ensuring deadlines and deliverables are met.
• Collaborate with our external freelance team of writers and designers.
• Support the head of content in maintaining a centralized content repository for easy access and reuse.

What's in it for you?

We offer a role with a great deal of variety, which means you have the opportunity to sharpen and develop new skills. You’ll also have possibilities for continuous learning and access to unique knowledge. Your colleagues will be a fun, young and highly-educated group.

Work schedules are flexible and many of us successfully plan around our young families. Our organization structure is flat, providing much room for your initiatives and ideas.

Job requirements

• 3-5 years of professional content marketing, copywriting, or journalism experience.
• Proven ability to craft engaging, high-quality content across formats (e.g., blogs, whitepapers, social posts, presentations).
• Experience in B2B technology or software industries is a strong plus.
• A background in journalism is a strong plus.

Skills

• Exceptional writing & editing: Native English with a flair for storytelling and an eye for detail.
• Data-driven storytelling: Ability to analyze complex data and translate it into compelling reports
• Research expertise: Proficient in gathering and synthesizing internal and external insights to craft authoritative, high-value content.
• Strategic thinking: Ability to align content with business objectives and target audience needs.
• SEO expertise: Strong understanding of keyword research, on-page optimization, and content performance tracking.
• Project management: Organized, deadline-driven, and able to manage multiple projects simultaneously.
• Collaboration: Adept at working with cross-functional teams and translating technical input into compelling narratives.

Mindset

• Passion for storytelling: A natural storyteller who can turn complex ideas into engaging narratives.
• Curiosity: A lifelong learner who thrives on understanding new industries, trends, and technologies.
• Ownership: A proactive self-starter who takes pride in delivering high-quality work.