Flow State works

Performance marketing specialist with a data-first approach: I design measurement frameworks, automate workflows, and improve acquisition efficiency across a marketing mix as a whole as opposed to individual channels.

Based in Amsterdam, I specialize in bridging the gap between marketing strategy and technical implementation. My recent projects span AI-enabled automations, lead-generation funnels, and analytics overhauls that enable smarter decision-making.

I believe in a holistic approach to performance marketing - one that considers the entire customer journey and leverages data at every touchpoint. My methodology focuses on: Data-driven decision making and experimentation, Cross-channel measurement and attribution, Automation to scale insights and efficiency, Continuous optimization and learning